OpenAI has launched a new shopping assistant within ChatGPT, designed to make online shopping faster, smarter, and more personalised. Far from being a simple search function, the tool offers a new level of interactivity and convenience — helping users make informed purchasing decisions in real-time. Whether you’re searching for something specific or just browsing, here are five surprising ways the feature can elevate your online shopping experience.
1. Receive Tailored Recommendations That Match Your Style and Budget
Instead of bombarding you with hundreds of generic product links, ChatGPT listens to your preferences. Whether you’re after sleek, minimalist homeware or tech gadgets under $100, it delivers curated lists based on your budget, taste, or needs — often with pros, cons, and customer reviews included. It’s like having a personal shopper who actually gets you.
2. Compare Products Instantly, Without Opening Dozens of Tabs
Shopping for gadgets, shoes, or kitchen appliances often means juggling multiple browser tabs. Not anymore. With ChatGPT, you can compare two (or more) products side by side. It presents specifications, pricing, performance, and user satisfaction in a clear, concise format — saving you time and hassle.
3. Discover Unique Finds From Independent Retailers
Tired of seeing the same big-name listings from Amazon or Walmart? ChatGPT’s shopping assistant goes beyond mainstream platforms, sourcing options from smaller businesses and lesser-known retailers. It’s a brilliant way to uncover hidden gems and support independent brands you might otherwise miss.
4. Get Thoughtful Gift Ideas Based on Interests or Occasions
Looking for a gift for someone tricky to shop for? Whether it’s a friend who loves hiking, a partner who’s obsessed with books, or a coworker with a quirky sense of humour, ChatGPT can suggest gifts by personality, occasion, or tone — from sentimental to silly. It turns a potentially stressful task into a creative, effortless exchange.
5. Track Price Drops and Stock Updates (Feature Rolling Out)
A new feature currently in limited rollout is the ability to set alerts for price changes and product restocks. Once available to all users, ChatGPT will notify you when an item you’re eyeing is back in stock or dips below your preferred price. No more checking back obsessively — let the AI do the watching for you.
The introduction of this shopping feature marks a major shift in how users interact with online retail. It brings intelligent, conversational support to your shopping journey, whether you’re making a big purchase or just browsing casually. Give it a try — it might just change how you shop.
